Be #1 on Google: 52 Fast and Easy Search Engine - download pdf or read online

By Jon Smith

ISBN-10: 0071629602

ISBN-13: 9780071629607

Google Your option to the head of Your undefined! It’s nice to have a punchy website, but when you aren’t optimizing your search-engine presence, you’re simply one other corporation misplaced in our on-line world. With Be no 1 on Google, you could immediately placed your organization within the best spot of correct on-line searches—and dramatically raise revenues. a world professional in search-engine optimization, Jon Smith explains the way to draw severe customers—not curious or bored net surfers—to your website by means of Registering with Google arising with the simplest keyword phrases pondering like your consumers Making your web site completely available utilizing metadata in your virtue advertisements on the internet Measuring what works, and what doesn’t Containing fifty two suggestions in all, every one of that can used instantly, Be number 1 on Google is the basic consultant to profitable the conflict for first score at the world’s such a lot applied seek engine.

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Additional info for Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site

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Using a variety of search tools, find out what keywords are being used and the number of people searching in any given month or day. Does this sort of traffic seem attractive? Would 1 percent or 2 percent of those people make a huge difference to your business? If so, it’s time to start setting up satellite Web sites to capture as much search traffic as possible. 21 ៑ Idea 8 Analyze This Google Analytics Without knowing how you’re performing now, you have no way of knowing if any of your changes make a bit of difference.

Unless you’re noticing that the search engines are visiting regularly, you’re going to need to remind them to come again and check out what’s new. This isn’t spamming; it’s common sense. Keep this up for about a year, by which time you’ll see that they visit on a regular basis. 51 ៑ Idea 18 Essential Code? Meta Robots, etc. . Talking to robots—your little friends out there in cyberspace—may not be as crazy as it seems. But take care: Not every robot out there wants to be your friend. Meta Robots Google pays little attention to your meta keywords, but it’s still worth including them if for no other reason than to help you plan out the content of your Web pages.

30 Idea 11 Who Are Ya? It’s All in the Details, So Does Your Domain Registration Tally? Is what you say about yourself true? Is it still the case? People (and Google) can check—so what does your WHOIS record say about you? Inadvertent Mistake When many people set up a Web site, the idea—or even the company—is still to be fully created. This is normal and not a problem. When you are buying the domain name (or instructing others to buy it on your behalf ), you personally quote your home address as the contact.

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Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site by Jon Smith

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