By Nick Abercrombie, Brian Longhurst
Audiences are troublesome and the research of audiences has represented a key web site of job within the social sciences and arts. providing a well timed assessment of the previous 50 years of theoretical and methodological debate Audiences argues the case for a paradigmatic shift in viewers study.
This shift, argue the authors, is necessitated by way of the emergence of the `diffused audience'. viewers adventure can not be easily labeled as `simple' or `mass', for in glossy complex capitalist societies, everyone is contributors of an viewers forever. Being a member of an viewers is not any longer a great occasion, nor even a daily occasion, quite it's constitutive of daily life. This e-book deals a useful rev
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Additional info for Audiences: A Sociological Theory of Performance and Imagination
In modern societies theatrical performances have many of the characteristics of ritual, and, for Turner, also have many of the same functions. Precisely because of its liminality, theatrical performance enables a society to look at itself. It can 'probe a community's weaknesses, call its leaders to account, desacralize its most cherished values and beliefs, portray its characteristic conflicts and suggest remedies for them, and generally take stock of its current situation in the known "world"' (Turner, 1982, p.
Than a question of power - for example, the presence or absence of the power or cultural resources necessary to make certain types of meaning . . (p. 29) The difficulty is, however, that, once released, the genie of audience activity is very difficult to cram back in the bottle of the Incorporation/Resistance paradigm and it becomes increasingly difficult to reconcile this activity with a reasonably strong theory of hegemony. Perhaps the extreme of this tendency is revealed in the way that audiences will play with media texts.
There is a communication of some kind between a sender and a receiver, this communication is fairly direct, the context is spatially localized and, typically, takes place in a public space. There is a reasonably clear distinction between producers and consumers: producers perform and audiences appropriate the performance with a great deal of attention and involvement. Events involving simple audiences of this kind are exceptional, depend on a certain ceremonial quality, and demand relatively high levels of attention and involvement.
Audiences: A Sociological Theory of Performance and Imagination by Nick Abercrombie, Brian Longhurst