Read e-book online Applied XML Solutions PDF

By Benoit Marchal

ISBN-10: 0672320541

ISBN-13: 9780672320545

Utilized XML suggestions offers a chain of tasks instead of an educational layout. The tasks stick to a normal development from basic to advanced. inside of every one bankruptcy, valuable sidebars spotlight XML basics essential to comprehend the undertaking in growth. this can store readers' time having to appear to a different resource in the event that they overlook a key aspect. The final venture comprises innovations mentioned during the booklet. the writer will illustrate substitute ideas anyplace acceptable. utilized XML recommendations indicates specialist builders easy methods to observe XML to quite a few real-world purposes, together with: XML as a scripting replacement, utilizing RSS to syndicate content material to a number of & non-traditional browsers corresponding to WAP-enabled hand-held units, utilizing XSLT to facilitate conversation among incompatible platforms, isolating web pages from net code, uploading facts from a variety of dossier codecs.

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Remember that journalists are looking for something that they think will interest their readers. They want something that will fit the overall style and tone of their paper/magazine/programme/website. Strengths From an operational standpoint, the best thing about press releases is that they cost relatively little. If you’re writing them in-house you spend about as much time, maybe a little less, as you would on an 44 Press Release ad or sales letter. If you are commissioning an external copywriter, you’d similarly pay around about the same amount as for a short ad or web page.

39 Chapter 3 Figure 2 Case study on a partnership between the British Standards Institution and the Federation Against Software Theft (FAST) 40 The Copywriting Sourcebook If you are quoting personnel from your client, get their mugshots. Or arrange for them to have one taken. Even a shot of their premises is better than nothing. Caption all your images and, if they are photos of your client’s team, use a quote as the caption. You may want to illustrate the process with a flowchart, timeline or other graphic.

Three points to bear in mind: a) The image must be of sufficient quality. For digital that means high-resolution – your digital camera is fine; your mobile phone isn’t. b) Copyright – you must own it or have a licence to use it. c) Caption – always supply one so the journalist knows what the photo is showing. 55 Chapter 4 The Copywriting Sourcebook Figure 3 Press release for the Royal Society for the Protection of Birds’ 30th Big Garden Birdwatch to be straight narrative, getting the quote right is the key way to achieve this.

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Applied XML Solutions by Benoit Marchal

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