Get 101 Ways to Promote Your Web Site (101 Ways series) PDF

By Susan Sweeney CA CSP HoF

ISBN-10: 1931644659

ISBN-13: 9781931644655

ISBN-10: 1931644721

ISBN-13: 9781931644723

This accomplished, hands-on, step by step consultant is sure to allure extra capability shoppers to any given site. With 1000s of confirmed information, instruments, and strategies, this freshly up to date version offers the most recent internet 2.0 traits and strategies equivalent to RSS, blogs, podcasting, and cellular advertising. marketers, company advertising managers, small enterprise proprietors, specialists, site owners, members, new media pros, and web site designers will locate this guidebook helpful for constructing on-line strategies. A own password is usually incorporated for gaining access to the spouse web site, which supplies up to date online marketing information and elevated info. From optimizing web pages for se's and incorporating dynamite public kinfolk ideas to offline promoting and making sure patron delight, this instruction manual and site mixed are unbeatable for valuable on-line promotional assets.

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Extra resources for 101 Ways to Promote Your Web Site (101 Ways series)

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Designing Your Site to be Search Engine Friendly 33 As you work your way through the list of techniques, you want to cycle back to some of the techniques because you will come across search terms that can expand the scope of your original efforts and open the door to new, more targeted phrases that you might have missed the first time around. Brainstorming, Surveying, and Reviewing Promotional Material At this stage, the idea is to gather all the keyword phrases you can, within reason. Sit down with a pen and paper and jot down all keywords that come to mind.

You can view your traffic logs to see what search terms and search engines people are using to locate your Web site and to help you fine-tune future search engine optimization efforts. If you are not sure whether you have access to a Web site traffic analysis program, check with your current Web site host to see if they provide one to you. If not, there are plenty of tools available to you. ) Understand that the search terms displayed may not be the most relevant; they just happen to be the search terms people are executing to find your site during the selected time frame.

Other components you should analyze include the visual appeal of your competitors’ sites, content, ease of navigation, search engine friendliness, interactivity, and Web site stickiness, or what they do to keep people coming back to their site. This information can provide you with details on what you need to incorporate into your site to meet and beat the competition. When we do a competitive analysis for clients, we reverse-engineer (or dissect) the competing Web site from a number of different perspectives.

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101 Ways to Promote Your Web Site (101 Ways series) by Susan Sweeney CA CSP HoF


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